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Building Q is comprised of a staff of experienced professionals, who understand both sides of the licensor/licensee relationship and who have strong backgrounds in licensing, marketing and merchandising. Together, we understand that a license will only be successful if it is matchedup appropriately with the right target segment and product line.
"We can develop a strategic plan of categories/manufacturers that makes sense for your company’s specific program, whether you are new to licensing or already have an established infrastructure.”
Experience
Building Q is headed by C. Woodrow Browne, who has an extensive and varied marketing history. Mr Browne is a former VP of marketing at Tyco toys responsible for the whole range of marketing activities, including advertising, packaging, collateral materials, sales meetings, showroom design, and licensing-out of Tyco brands. Woody Browne is a three term past President of LIMA (The International Licensing and Merchandising Association) and is currently Chairman of the Marketing committee.
We have completed several marketing projects for licensors analyzing both existing and proposed properties for licensing. We have a keen understanding of the business which enables us to provide insightful recommendations.
Some of the companies we have worked with include:
• USPS
Strategic plan, licensing overview, and provided organizational recommendations
• Toy Craze
Strategic and marketing consulting on licensing of Crazy Bones
• Lego
Corporate licensing overview
• Scholastic
Licensing plan and recommendations for Dear America
• Turner Home Entertainment
Comprehensive industry overview
In addition, Building Q is an on-going source of information and direction for many industry stalwarts.
How we can help you:
We provide both big picture assessments and the small details that enable a licensor to develop a strong program, given their internal resources. We have worked with all types of properties and licensors and understand the process and what needs to be done to create a success. The one thing we do not do is act as “agents” and sell the property.
"We provide the marketing strategy, on-going advice and the tools to make you knowledgeable.”
